Rocky Malphurs




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Rocky Malphurs

Rocky is a true Florida Native. Born and raised in New Smyrna Beach FL. He has been an insurance agent since graduating from Carson Newman College in 1991. Rocky is a property insurance specialist who takes great pride in finding the best possible fit for your insurance needs. Rocky is the founder and senior agent at Today Financial Group.

Rocky and his wife have been married for 31 years. They have raised two amazing daughters and now have a grandson.

What our clients are saying.

Our main office is headquartered in beautiful Sandy, Utah. At Lincoln Insurance, we focus on providing the best customer service, coverage, and overall experience at the best value possible. Check out some of our latest customer success stories.

“Since day one they have always helped me out with whatever question or concerns I might have had and there customer service is amazing!”

“Scott, Debbie and their whole team are always quick to help us with any questions we have, they’re so knowledgeable and friendly! They all take great care of us! We love the Lincoln Insurance Group!”

“Heidi was so helpful and quick to get answers to my many questions. We were able to find something that works for my business and now feel at ease knowing I have great coverage.”

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